Vintage BoHo Diane Fres Freis Colorful 2 Piece Dress Purples L-XL 1980s RARE
Gorgeous vintage 1980s purple plaid and polka dots poly silky material in a bright medley of prints and colors in the way only Diane Fres can get away with! This one has a pullover top with 3/4" elastic sleeves, and a straight bottom hem, shawl collar with tie.
The skirt has a wide smocked waistband and a full fluted skirt. Diane Fres Label. Wash and wear care.
Marked Size: none
Sleeve Length (from underarm): 13”
Sleeve Length (from shoulder): 18”
Total Length: 22”
Marked Size: none
Total Length: 31”
Rare Vintage Classic 1980's Diane Freis Fres Original Dress Georgette Fabric
This dress is vintage but it is new WITH OUT tags & never worn
Measured in inches laying flat unstretched.
SIZE: One Size Fits Most
(Pit to pit across.)
(Under the arm to the cuff)
WAIST: 10.75. (Elastic)
(Top of shoulder to hem)
Diane Freis unique peasant dresses were made in a lightweight, georgette polyester fabric in the ‘80s and they were fairly expensive. Many are one size fits all including this one.
Diane Freis is one of the few Hong Kong-based designers to have gained an international reputation. Hers is a typical Hong Kong success story, based on hard work and determination. Since arriving in the territory in 1973, she built a commercially successful brand name that became a role model for Hong Kong manufacturing.
The Freis signature is represented by multicolored prints applied to one-size, easy-care dresses, primarily designed in polyester georgette. Noncrushable and easy-to-pack, they have presented a travel solution for higher income, more mature women in search of a glamorous and feminine look. The fashion philosophy is pragmatic: Freis stresses the importance "of making a one-size dress that allows the freedom of fit in our daily schedules of health programmes one day and over-indulgence the next." With their hallmark elasticated waists and shirring, the dresses covered imperfections but would never be called dowdy. The prints were usually exotic, the designs included pretty florals, dramatic geometrics, bold stripes, and plaids, with embroidery and beading as particular features of the look. Besides her traditional georgette, Freis has used silk, cotton, and wool coordinates, hand-knits for casual daywear, and chiffon and taffeta for grand evening ensembles.
Freis' eye for color and design can be attributed to her fine arts education at the University of California in her native Los Angeles. While a student, her sideline was to create elaborately beaded jackets, which she sold to celebrities such as Diana Ross. It was a search for new, exotic materials and skilled embroiderers that first attracted her to the Far East. In Hong Kong she found the fabrics and workmanship that contributed to her distinctive fashion identity.
In 1978 Freis opened her first fashion boutique in Hong Kong; by 1986 she had six more. But her influence did not remain in the local market. International buyers from Europe and the United States soon took her work overseas. In the U.S., her dresses came to adorn the bodies of society women who shopped at the likes of Neiman Marcus in Dallas or Bergdorf Goodman in New York. Suited more to the European figure than to the Asian, today the label can be found in over 20 countries. Her success has been based on locating a market niche, not by following international fashion trends. Falling somewhere between haute couture and prêt-á-porter, the designs have been produced in limited editions: no more than 10 of any one design are distributed around the world. Basic shapes remain consistent; the variety is provided by new fabric designs and combinations. To retain exclusivity, the company set up its own print design studio and manufacturing base in 1982. In recognition of her commercial achievement for Hong Kong, Freis was awarded the Governor's award for Industry for Export in 1993.